Who we are.

We source and sell the high quality products in demand that everyday people need and deserve. Everyday items for the home, outdoor, kids, fitness, babies, health and better living.

We believe in a world where you have total freedom to be you, without judgement. To experiment. To express yourself. To be brave and grab life as the extraordinary adventure it is. So we make sure everyone has an equal chance to discover all the amazing things they’re capable of – no matter who they are, where they’re from or what looks they like to boss. We exist to give you the confidence to be whoever you want to be.

Choice for all

Our audience (AKA you) is wonderfully unique. And we do everything we can to help you find your fit, offering our Brands in more than 30 sizes – and we’re committed to providing all sizes at the same price – so you can be confident we’ve got the perfect thing for you.

Body positivity

It’s super-important for us to promote a healthy body image – we’re not about conforming to any stereotypes – so we work with more than 200 models to represent our audience. And we’re not in the business of digitally altering their appearance either… there’s no reshaping or removing stretch marks here. Our models are part of the Kemichoice family and we support them by following a Model Welfare Policy.